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Current position: Index > Market analysis > European Market > The New trend of Dutch Chinese Food discussed in the long Article of Dutch Daily
The New trend of Dutch Chinese Food discussed in the long Article of Dutch Daily
Time:2019-01-24

The Dutch daily Trouw has published a long article on the development trend, past and present situation of Chinese restaurants in the Netherlands. In the Netherlands, the number of Chinese restaurants has fallen by nearly 400 in seven years, traditional packing shops and restaurants that run traditional dishes have disappeared, but some new Chinese business models have also emerged. The traditional Chinese restaurants, which used to be named after Beijing, Hong Kong, Asia and the Great Wall, are dwindling, with 1769 in 2012 but only 1377 left by 2018, the article said.


VCAHO (VerenigingChinese-Aziatische Horeca Ondernemers), the largest Chinese food organization in the Netherlands, has 1250 Chinese restaurants, and spokesman Anthony van der Klis said, in particular, traditional packing shops are disappearing quickly, and the older generation of Chinese who run these small restaurants are gradually retiring. Their children are reluctant to inherit, resulting in the phenomenon of closing doors. Alice de Jong, a China and Asia expert at Leiden University in the Netherlands, says there are several reasons for this. traditional Chinese-Indian restaurants are no longer popular, and Asian cuisine has more opportunities to play. Therefore, even those who are willing to continue to engage in the catering industry would rather choose a wider world, resulting in the birth of a new generation of Chinese catering operators. Especially in big cities, there are more forms of catering, such as WOK, world food, sushi restaurants and Dutch fries restaurants, which absorb some Chinese youth. In addition, it is hard work to engage in the catering industry, and the new generation of Chinese who grew up here have more employment choices, do not need to inherit the restaurants of the older generation, accept the guidance of the elderly, especially in a small town for the rest of their lives.

Mark van Wonderen, a photographer who grew up eating Chinese food, has produced an album, CHIN.IND.SPEC.REST. Een verdwijnend Nederlands fenomeen, for disappearing Chinese restaurants, which has now been published. He felt that the restaurants were distinctive in architecture and decoration, and as they were about to disappear, he traveled all over the country and took pictures of many traditional Chinese restaurants, including depressed Chinese restaurants and closed Chinese restaurants. See a lot of things, hear a lot of stories. So far, 3000 copies of his album have been sold. This traditional Sino-Indian restaurant has become a traditional Dutch culture, so even in the open-air museum in Arnhem, a model of a traditional Chinese restaurant, Azi ë, has been reproduced for visitors to witness the history of Dutch multiculturalism. The history of immigration can also be said to be the history of Chinese struggle in the Netherlands. A few years ago, the article said, a new word "Frietchinees" appeared in Belgium and was even rated as a trendy new word of the year. Alice de Jong, an Asia expert, says this shows that the career choices of the new generation of Chinese in the Netherlands and Belgium are already different from those of the older generation. Now the new generation of Chinese who continue to run the catering industry have also dabbled in other dishes and even run sushi restaurants that the Japanese are good at. The phenomenon of overseas Chinese making a living in the catering industry will not disappear, but will become more modern as the times move forward. The article also interviewed Zhan Juan, a 24-year-old Chinese who runs a Chinese food business in Alkmaar, who took over the traditional Chinese restaurant King Sing from his father and revolutionized the provision of food delivery services and fast food. To meet the needs of the Dutch for traditional Chinese dishes such as spring rolls, Babi Pangang and FoeYoung Hai, the restaurant's turnover has also been maintained. It is said that some Dutch are no longer interested in Chinese food in restaurants, but they are still enthusiastic about the Chinese food delivered to the door. As a result, his restaurant has become a delivery service.



Alibaba of China stationed in Europe

At present, although the location of China's Alibaba's plan to open a distribution center in Europe has not yet been determined, Belgium and the Netherlands are competing, and both sides have deployed the most advanced government machines. However, Alibaba settled in Western Europe almost into the conclusion that Dutch stores are certainly threatened, and traditional online merchants are also facing competition. Although many Dutch consumers have not yet dealt with Alibaba, Alibaba's name is also like thunder, and its AliExpress has long been killed in the Netherlands. The low price of goods, the quality of acceptable, especially for some of the less demanding goods, is also well-known.



Dutch retail expert Paul Moers said that there are about 35000 online stores in the Netherlands, in fact, the supply of goods is much the same, no difference, these online stores with the arrival of Alibaba will be in crisis, will soon be crushed. Wijnand Jongen, manager of Thuiswinkel.org, an online store group, admits that there will be a shock in the online store industry over the next few years. Moreover, today's AliExpress is no longer what it used to be, many of its goods are cheap and of good quality, and the performance-to-price ratio is not comparable to that of Dutch online stores. With the exception of Alibaba, JingDong of China and Amazon of the United States, all competitors want a piece of the pie in Europe, he said. But, Wijnand Jongen believes some big Dutch households, such as Coolblue and Bol.com, may not have to worry. These companies have a solid foundation and can provide good after-sales service. He believes that the online shopping market will only get bigger and bigger in the next few years, this cake is big, I hope there are more characteristic online stores to share the benefits.

 

Coolblue and Bol.com responded. Coolblue says its customer base has little to do with other competitors and doesn't have to worry, while Bol.com believes it has 9 million customers in the Netherlands and Belgium and is in a strong and solid position. Paul Moers believes that it is true that these large online merchants based on their rapid delivery, good after-sales service and localization of the problem, compared with other online merchants and even physical stores, have a great advantage. However, he cautioned that attention should also be paid to the development of trends and price trends, if the price does not have an advantage, it is necessary to be able to continue to retain customers in other areas, to maintain their own attractiveness.




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